Google is ready to become a major force in gaming

Google is ready to become a major force in gaming
    Google is ready to become a major force in gaming

    Google has made many moves indicating that it plans to double gaming efforts to become a key player in this area.

    The company's ambition to enter the gaming space is no secret. You can find here a patent for the Google gaming console, which we hope will be more comfortable than it looks at when it reaches the hands of consumers.

    The company offered to broadcast the games via the cloud with a service called "Project Stream" which eliminates the need for a powerful computer. Currently, the service can only be used to play Assassin's Creed Odyssey - but it works fine.

    Attempts to broadcast the previous match have not been a great experience. The likes of OnLive and Gaikai have all suffered from painful pregnancy times and stumbling toys.

    Both communication technology and cloud networks have come a long way in a short period of time. Home broadband speeds are faster than ever, and now - on the cusp of 5G - more possibilities are opening for portable gaming.

    Major cloud players, such as Google, Microsoft and Amazon, have the vast resources and global servers at their disposal to lead this next generation of games. Hardware-based companies such as Sony and Nintendo are more likely to lag behind.

    Nintendo has already demonstrated its willingness to establish partnerships for game flow. In Japan, Assassin's Creed Odyssey can be streamed to the Switch console in partnership with Ubisoft. However, the limited application may indicate that it is difficult to expand globally.

    It is rumored that Microsoft gets involved with Nintendo in the gaming stream and bring Xbox Live functionality to the Switch. A Netflix-like game subscription in the company's "game arcade" and the only digital controller that is expected to be the least likely to turn into a flow.

    If Google makes the game flow platform more attractive than a platform from the likes of a gaming veteran like Microsoft, gaining some industry experience will be useful.

    Google announced this week that it appointed Gayd Raymond as vice president.

    Raymond has a brilliant career in the gaming industry. I started as a programmer for Sony, went to work at EA, then became a reporter at The Electric Playground. After that, she moved to Ubisoft Montreal where she produced Assassin's Creed and became the executive producer of Assassin's Creed 2, Watch Dogs and Splinter Cell: Blacklist.

    She then helped open Ubisoft Toronto and served as its Managing Director. 2015 Raymond joined EA and founded Motive Studios.
    In January of this year, she won the "Legend" award at the New York Eighth Annual Game Awards.

    Raymond is an incredibly talented person, but it is clear that Google is looking to capitalize on a person with a wealth of experience in an industry that is expected to reach $ 235 billion by 2022 (as seen, this is the current per capita GDP in more than 150 countries) .

    We do not have a long time to get a certain idea of ​​Google's plans. The company is scheduled to hold a keynote address at the Games Developers Conference (GDC) next week

    Interested in hearing industry leaders discuss topics like this? You can attend IoT Tech Expo, Blockchain Gallery, AI Gallery, Big Data Expo, Cyber ​​Security and Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam.

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